Simvirtua Ltd

Simvirtua Limited is a specialist production studio and consultancy that guides organisations through the adoption of eXtended Reality (XR) – the combined world of Virtual Reality (VR) and Augmented Reality (AR). Drawing on an unrivalled network of leading vendors and industry experts, the company assembles bespoke teams to design, develop and implement proven XR solutions that drive lasting change across training, work‑instruction and other business‑critical processes.

The firm’s core services include end‑to‑end XR strategy, content creation, platform selection and integration, with a particular focus on manufacturing, utilities, telecoms and the pharmaceutical sector. By working closely with key stakeholders, Simvirtua ensures that each solution is aligned with the client’s operational goals and delivers measurable benefits. Their expertise has been praised by senior leaders such as Marco Stillhard of Takeda Pharmaceutical, who highlighted the company’s dedicated advice and expertise in choosing a global mixed‑reality platform.

Based at the Hartnett Enterprise Acceleration Centres within the Limerick Institute of Technology and supported by Enterprise Ireland’s New Frontiers programme, Simvirtua combines academic rigour with commercial insight to help Irish and international businesses unlock the potential of XR.