Irish Thoroughbred Marketing Ltd

Irish Thoroughbred Marketing Limited (ITM) is the premier promoter of Ireland's world-class thoroughbred industry. By showcasing the island's unrivalled breeding stock, race-course facilities and vibrant racing calendar, ITM positions Ireland as the leading source of quality thoroughbreds for buyers and enthusiasts worldwide.

The company offers a comprehensive suite of services for breeders, owners and purchasers. An up-to-date list of all public auction sales in Ireland is provided, together with expert assistance on buying and a range of generous travel-incentive schemes. ITM also highlights the scale of the sector - 180 stallions at stud, 6,000 registered breeders, 10,000 horses in training and a €2.5 billion annual economic impact - and celebrates recent successes such as 20 of the 28 Cheltenham Festival winners in 2025 being trained in Ireland. Additional programmes include the IRE Incentive Scheme and the ITM Irish Stallion Trail, both designed to add value for participants.

Through its news updates, mailing list and close collaboration with the Horse Racing Ireland (HRI) calendar, ITM keeps the global thoroughbred community informed and engaged, supporting anyone looking to start or expand their Irish racing journey.