P.J. Carroll & Company Ltd

P.J. Carroll & Company Limited is one of Ireland's longest-standing consumer-goods businesses, tracing its roots back to 1824 in Dundalk. Today the company operates as the Irish arm of the British American Tobacco (BAT) Group, a global leader in tobacco and nicotine products. Based in Dublin, P.J. Carroll supplies a well-known portfolio of combustible and non-combustible offerings, including the iconic cigarette brands Carrolls, Pall Mall, Vogue, Rothmans, Major and Dunhill, the fine-cut Cutters Choice, and the vapour lines Vuse, Cirro and 10 Motives.

Beyond product supply, the company supports Irish retailers through a dedicated B2B platform and a suite of age-verification tools such as the Verify training programme and the Show Me ID initiative, aimed at preventing under-age access to tobacco and vaping products. Aligned with BAT's "A Better Tomorrow" purpose, P.J. Carroll is committed to reducing the health impact of its business, expanding reduced-risk product choices, and achieving carbon neutrality by 2030, while maintaining a strong focus on sustainability and responsible corporate governance.