Advertising agencies

This class includes

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying.

It includes:

• creation and realisation of advertising campaigns:

. creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media

. creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.

. aerial advertising

. distribution or delivery of advertising material or samples

. creation of stands and other display structures and sites

• conducting marketing campaigns and other advertising services aimed at attracting and retaining customers

. promotion of products

. point-of-sale marketing

. direct mail advertising

. marketing consulting

Excludes

This class excludes:

• publishing of advertising material, see 58.19
• production of commercial messages television and film, see 59.11
• production of commercial messages for radio, see 59.20
• market research, see 73.20
• advertising photography, see 74.20
• convention and trade show organisers, see 82.30
• mailing activities, see 82.19