We the Bookie Ltd

We The Bookie is a Kerry‑based sports‑betting platform that puts the punter back at the centre of the action. Rather than operating as a traditional bookmaker, it offers a reciprocal relationship – 50 % of the company’s monthly gross betting proceeds are returned to customers through its unique WeShare programme. This pay‑back model rewards loyal bettors and naturally encourages responsible gambling, as users who experience early losses often curb their stakes while awaiting the month‑end rebate.

The service focuses exclusively on sports betting, deliberately avoiding the higher‑risk world of casino games. After a successful live proof‑of‑concept across Ireland in 2024, We The Bookie is rebuilding its website for a smoother, customer‑first experience, slated to launch in early 2026. The company also supports its wider community through the WeShare initiative and plans to take this model global from 2027. By blending a fair‑play ethos with transparent, community‑focused betting, We The Bookie offers a fresh, more rewarding alternative for Irish punters.