Clubdna Ltd

ClubDNA Limited operates an online platform that helps sports clubs, teams and community groups launch branded supporter shops without upfront cost, stock or administrative burden. The company produces everyday merchandise, such as mugs, water bottles, keyrings, coasters and travel items, personalised with a club's crest and colours. Clubs join for free, upload their crest, and ClubDNA handles production, payments, ordering, printing, packing and delivery directly to supporters. The club earns revenue from every sale, with payments made on a scheduled basis. The service is aimed at Gaelic football clubs, rugby clubs, schools, soccer clubs and community groups, and is described as working alongside existing official kit suppliers. The company states it began with the idea of making it easy for local supporters to buy quality products featuring their club crest.